Volkswagens’ plans to deliver a sub-Golf sized motor vehicle to the U.S. marketplace has stalled as the German automaker considers allowing rival DaimlerChrysler DCX to import the automobile rather and sell it under the Dodge label. VW dealers are naturally unhappy about the move, but a great deal more is at stake than what is evident. Will the Polo nevertheless show up? If not, why not?
The globe of automobile marketing has changed drastically within the last generation. Gone are makes that are purely set behind national borders and localized brand names. Rather, cars or trucks are becoming sold that wear 1 label but are actually built by an additional manufacturer. Globalism is here and automakers have openly embraced these changes.
Volkswagen’s Polo can be a likely entry into the U.S. current market like a model that would fit nicely below VW’s Golf in its American line up. Quite a few manufacturers are changing their auto lines to permit for more compact cars to become the new entry degree autos in their fleets. Here are some examples of autos that recently were introduced or soon will discover their way into motor vehicle lines:
<b>Chevrolet:</b> Korean automaker Daewoo, a GM subsidiary, supplies the Aveo for Chevrolet. This bottom rung vehicle is positioned directly beneath the Cobalt.
<b>Honda:</b> Following 35 years, the Civic will no longer be the entry degree design for Honda. An even smaller car or truck, the Jazz, will probably be imported in about one year’s time.
<b>Mercedes:</b> Yes, even a luxury automaker for instance Mercedes is contemplating bringing in one or two lines of vehicles scaled-down than its current “baby” Mercedes line, the C Class cars.
<b>BMW:</b> Ditto for your an additional German luxury create.
<b>Dodge:</b> With the Neon replacement Caliber soon to appear, Dodge is even now seeking at offering a vehicle smaller than the Caliber for their fleet. With DCX’s Mitsubishi relationship scuttled, the Japanese automaker will be able to no longer be relied upon to supply a steady stream of entry degree autos for your Chrysler Group.
Enter Volkswagen.
Yes, an unlikely supplier for DCX is Volkswagen, a strong competitor for DCX’s Mercedes division in Europe. On the other hand, VW has its own needs – a minivan – as well as the Chrysler Group will enable VW to market place a rebadged version of its minivan from the US. In exchange for the minivan, Dodge gets to market place the Polo a tiny 1.2L powered four passenger car or truck that must see city gas mileage of around 35 mpg and highway mileage of just over 50 mpg.
The current Polo is marketed in Europe as 3 or five door hatchbacks which is not a popular body style inside U.S. VW may well ship a specially reconfigured four door sedan rather to make certain interest inside the this design within just the U.S. marketplace.
Even though VW appears committed to this special arrangement with DCX, the Polo could nevertheless be sold right here being a Volkswagen as well. By keeping the hatchback design for VW branded automobiles only, the Polo may even now be accessible through VW dealers. Consist of the optional 1.9L turbo diesel and fuel mileage will soar well past sixty miles per gallon. No wonder VW dealers are aching to see the auto imported!
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