As a part of an effort to contribute to the group that has added to its success, Fire Mountain Beverage Co. not too long ago sponsored this 12 months’s L.A. Watts Summer time Video games, the biggest highschool athletic competitors within the nation.
“Our purpose right here is to help elite high school athletes by giving again to the same markets that support our gross sales,” mentioned Anthony Miller, chief government officer of Fireplace Mountain Beverage. “This event helps to accomplish one among our objectives by selling wholesome residing via education.”
Since the passage of the Pupil Diet, Well being and Achievement Act of 2001, California colleges have banned the sale of sugared, carbonated beverages and are moving towards juices, certain sports drinks, weight loss program sodas and bottled water. And not too long ago, main beverage distributors have followed suit, agreeing to stop selling sugary drinks to the nation’s public schools.
Hearth Mountain’s Five O2 oxygenated bottled water is enriched with nutritional vitamins A and C, niacin, potassium and calcium, making it a extra nutritious alternative to beverages containing sugar, caffeine, sodium and carbohydrates. 5 O2 additionally is available in fruit flavors that are appealing to customers of any age. By sponsoring the video games, the corporate hopes to show teen athletes that they’ve more healthy options with which to quench their thirst.
The L.A. Watts Summer season Video games started in 1968, three years after racially charged riots tore the Watts neighborhood apart. The objective was to foster understanding and camaraderie among the area’s highschool students. The games now embrace competitions for each boys and girls in soccer, observe and discipline, volleyball, tennis, cheerleading, music, artwork and poetry and more. Practically 200,000 younger folks have participated within the games to date.
To advertise the achievements of high school students in areas other than athletics, scholastics were added to the mission of the games. In 1992, a scholarship program was established for youth dedicated to serving the neighborhood by volunteerism.
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